Taipei, Oct. 24 (CNA) Taiwan media's credibility is in jeopardy, dropping to a "trust rating" of only 1 percent among major business stakeholder groups, according to the results of an annual survey on Asia Pacific business stakeholders released Tuesday.
Alan VanderMolen, president of consulting and public relations firm Edelman Asia-Pacific, claimed of the finding in the Regional Stakeholder Study 2006 that "Taiwan media is in trouble."
The survey was based on interviews with 1,050 consumers, employees, investors, media members, government officials, non-government organization (NGO) workers and business executives -- the seven stakeholder groups -- in various countries including Taiwan, Japan, China, South Korea, India and Singapore. It polled 70 people in Taiwan.
The Taiwanese respondents gave the media only 1 percent in trust rating with regard to credibility. Government, NGOs and businesses -- the other institutions rated -- all received trust ratings of 11 percent.
The survey also found that the trust rating of local mainstream media in Taiwan is lower than foreign mainstream media, Web-based media, and even bloggers, VanderMolen said.
Only 3 percent of the respondents in Taiwan believe what the media prints about corporations, according to the survey results.
Among the countries of the Asia-Pacific region, Taiwan's media credibility was ranked last, with Australia second from the bottom, the survey shows.