Taipei, Nov. 8 (CNA) Participants from 15 countries and regions walked away from an international meeting in Taipei Wednesday confident of establishing a global e-commerce trustmark alliance in the future.
The initiative that seeks to establish a global online consumer protection network -- "Trustmark Alliance" (TA) -- gathered 30 self-regulatory organizations in the one-day meeting, which was co-sponsored by Asia Trustmark Alliance (ATA) and Taiwan-based Secure Online Shopping Association (SOSA).
To win the confidence of online consumers, the meeting concluded that merchants and organizations need to establish a trustmark or label, an alternative dispute resolution, a privacy protection mechanism and an international collaboration to ensure cross-border online transaction safety.
Governments and law-enforcement agencies should also play important roles in resolving online transaction disputes, meeting participants said.
Participating organizations came from Asia, Europe and America. Among them were BBB Online from the U.S., ECNetwork from Japan, the Korea Institute for Electronic Commerce, TrustSG from Singapore, Certifida from Switzerland, and representatives from Thailand, Germany, and the European Commission.