Taipei, Oct. 11 (CNA) A collection of 20 outstanding British designs from various fields are being displayed at Taipei 101 to showcase the United Kingdom's creative industries and highlight their combination of creativity and commercial success.
The exhibition, titled "Love and Money, " features 20 projects and designers that balance business ambition and commercial success with the invention and experimentation for which Britain's creative industries are internationally renowned, said Michael Reilly, Director of British Trade and Cultural Office (BTCO) in Taipei.
From Oct. 11-21, design projects of well-known architect Zaha Hadid, the first female architect to win the prestigious Pritzker Architecture Prize, Tom Dixon, Jamie Hewlett, and other design companies and studios will try to showcase the U.K's very best in a number of categories, said curator Christine Losecaat in the opening ceremony.
"British design still values money, which means investment and returns, before emotion, " Hanif Kara, who founded the structural engineering firm Adams Kara Taylor (ATK) , stated matter-of-factly. However, he added, the degree of creativity and quality of production are what differentiates good designs from "just designs."
A series of events will also be held during the exhibition, including an architectural design symposium, a design forum, and a "Pecha Kucha Night" at which invited designers will get together to present and exchange ideas in a casual setting.
The exhibition, which is jointly organized by UK Trade and Investment and the British Council, has been held in Japan, Hong Kong, Indonesia, Malaysia and Thailand, and following its visit to Taipei will travel to its last stop Seoul, South Korea.