Friday, November 09, 2007

Australian television network added to Taiwan's MOD channels

Taipei, Nov. 6 (CNA) The Media On Demand (MOD) television service has added the Australian Network (AN) to Taiwan's MOD channels, an AN official announced Tuesday in a press conference.

Taiwan is one of the most important markets for AN, which was previously known as the Australian Broadcasting Corporation (ABC) Asia-Pacific, because there have been always good political and economic relations between Australia and Taiwan, said AN Chief Executive Officer Bruce Dover.

Taiwanese audiences will be able to leverage the network's programs on children's learning, English learning and news as a tool for education and understanding Australia, with MOD services provided by Chunghwa Telecom and other cable TV companies, Dover said.

Subscribers will also be able to enjoy multimedia content that is difficult to find in Taiwan, such as rugby and rules football.

The move symbolizes AN's attempts to expand its impact in the Asia-Pacific region, where it now has 7.6 million viewers per month, as well as the first step in increasing exchanges and collaboration with Taiwan's TV networks, he said.

"I'm very glad that an Australian TV channel has been launched in Taiwan because it offers a different view to CNN and the BBC, " said Manfred Peng, Deputy Director of Government Information Office's International Information Department.

Dover said the network is interested in collaboration with local counterparts on travel and food programs, documentaries and other programs that can increase bilateral understanding.

AN delivers its programming to more than 43 countries in Asia, the Pacific and the Indian subcontinent.