Taipei, Sep. 6 (CNA) The Harvard Business Review (HBR) , one of the most respected management magazines, officially launched a Chinese edition in Taiwan Wednesday, according to an announcement by Harvard Business School Publishing CEO David Wan.
In collaboration with Commonwealth Publishing, HBR Chinese edition debuted with its September 2006 issue, Wan said.
Approximately 80 percent of its content will be translated from the English edition, while 20 percent will be Taiwan-related.
HBR is known as an agenda-setting pioneer among its peers, said Wan. Management concepts such as blue ocean strategy, core competence, re-engineering, globalization and marketing myopia were first published in HBR.
Research-based HBR is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. Its worldwide English-language circulation is 240,000, while 11 regional editions boast a circulation of 150,000.