Taipei, Sept. 2 (CNA) The "Republic of Creativity" project plays a special role for more than 800 booths at the 2006 Taipei International Invention Show and Technomart (TIIST) , as it reminds inventors that promotion and marketing are also key factors of successful innovation.
The project, which was established in 2004 and supervised by non-profit China Productivity Center (CPC), aims to give inventors and innovators skills in media outreach and counseling on marketing strategies.
"To put it simply, you provide the idea, we provide the marketing and promotional help," a CPC staffed surnamed Liu said.
The non-profit organization selected potential innovation projects and promote them through television channels, magazines and the Internet -- establishing Web sites, since most inventors have trouble with marketing and advertising.
Liu quoted Acer group founder Stan Shih as saying that there is more involved in innovation than just creativity, he said, "it is the combination of creativity, execution and market value."
In 2005, sixteen examples were selected and later featured in ERA television news and Business NEXT magazine.
But the project is more than marketing and promoting inventions. Since being founded in 2004, it has been trying to promote "innovation" itself, as innovation will become one of the most important factors determining international competitiveness in the new century.
"Just like the name suggests, we hope to make Taiwan the 'Republic of Creativity' in the distant future, " Liu said.