Taipei, Sep. 11 (CNA) A successful company is able to develop a brand without a logo, but a lot more effort is needed to accomplishing this, Danish brand strategist Martin Lindstrom said Monday in a symposium held in Taipei.
"Most people" can tell a Louis Vuitton bag or a Coca Cola bottle without seeing the logos, " Lindstrom claimed in the symposium titled "Using the Five Senses to Build Extraordinary Brands, " adding that this is because a product is made in the factory, but "a brand is made in people's minds."
The first step to build a strong brand is to "tell a story, but never lie, " he said, adding that a strong vision, as well as patience, is needed to build a strong brand.